Becel Baking Sticks TV Commercial

Becel Canada wanted to adapt a commercial, that was originally created by their US team, for the Canadian market. I was responsible for adapting the original commercial for the Canadian English and French markets.

The scope of work included storyboard creation, voice talent sourcing for the French version, new title graphics, label replacement, video editing of the rough cut for Brand, Legal, Advertising Standards Canada approvals, and working with the video editor for the final broadcast-ready version.

Motion Graphics
After Effects
Photoshop
Packshot retouching
French voice over talent search
New titles, graphics, label adjustments